Dani Whiting, the Civil Nuclear Constabulary's senior manager for talent acquisition, called it 'a fantastic achievement' as the force's Relocate to Dounreay campaign made the RAD Awards final.

Built in partnership with branding specialists Penna, the Caithness push takes a simple line: sell the life that comes with the job. Mountains and beaches, the Northern Lights, and miles of running and cycling routes - the practical stuff that shapes a week, not just a weekend.

Instead of stock shots, Dounreay officers stepped out as recruitment ambassadors. The images show them beyond the uniform, taking part in the pastimes they actually love, offering a clear picture of what living and working in Caithness can look like.

The work is shortlisted in the Creative Idea category, lining up alongside entries from Nando's, Asda, Ford and Aegon. The RAD Awards, which celebrate employer branding and recruitment marketing, will announce winners at a London ceremony in January.

It is a northern story that lands with our readers because it rejects the idea that ambition requires a London postcode. For roles that ask people to uproot, place matters - and this campaign does not shy away from saying so.

Whiting said the recognition reflects 'collaboration, passion and authenticity', and thanked the officers who took part, along with colleague Emma Lindsay, for their support throughout the project.

Dounreay is a big commitment, and the CNC does not pretend otherwise. The pitch is for people who thrive outdoors and want a serious policing career in a location where the wild edges begin at your front door.

Across the North, employers wrestling with hard-to-fill roles will recognise the approach. Show the reality, put real people out front, and be honest about what the move gives you in return.

Awards night comes in January. Whatever the result, the takeaway travels well: Caithness is not a compromise - it is a choice, and for the right people it is the reason to apply.